Brand Building: Living The Whole Picture with Jama Pantel
Brand Building: Living the Whole Picture is the go-to podcast for ambitious women ready to elevate their visibility, build authentic confidence, and become the face of their brand.
Hosted by luxury portrait photographer, author, educator, and former influencer Jama Pantel, this podcast delivers actionable strategies on personal branding, photography, and business growth—so you can step into the spotlight with clarity and purpose.
If you've ever felt unseen in your industry, struggled with confidence on camera, or hesitated to show up boldly, this is your roadmap to build a powerful presence that gets you noticed and respected.
Join Jama as she helps you build a brand that stands out, master your presence in photos and video, and turn your expertise into a magnetic business.
It’s time to stop playing small and start showing up like the leader you were meant to be.
Brand Building: Living The Whole Picture with Jama Pantel
What to Share When You Don’t Know What to Say
Episode Description:
Ever sit down to post or record something and feel completely blank? You’re not alone. In this episode of You’re the Brand. Now What?, I’m talking about what to share when you feel stuck—and how to show up without sounding like a walking ad.
Whether you’re building a personal brand, writing a newsletter, or trying to get consistent with content, this episode will give you the clarity and confidence to keep going—even when the words feel hard to find.
Timestamps:
00:00 – Why “I don’t know what to say” is usually fear, not fact
01:20 – What your audience actually wants from you (hint: not perfection)
02:26 – Five content prompts to help you speak up, even when you’re stuck
02:54 – A reminder: Your presence matters more than your polish
03:35 – You don’t need social media to show up—you just need your voice
Key Takeaways:
- Start messy. Adjust as you go. There’s no perfect way to speak up—only your way.
- Connection beats polish. Your people want to feel seen, not sold to.
- Five content ideas that always work:
- Share what you’re working through
- Answer a recent question
- Tell a past story that shaped you
- Share your take on something current
- Say what you wish someone had told you
- Presence is built through honesty. When you don’t know what to say, say something true.
- Social media is optional—your voice isn’t. There are other ways to be heard.
Free Resources:
Want to build confidence on camera and elevate your personal brand?
Grab one (or all) of my free resources to help you show up with clarity, ease, and authenticity:
✔️ Quick Tips for Social Media Portraits
✔️ Natural Light Cheat Sheet
✔️ Strike a Pose Guide
✔️ 30 Days of Personal Brand Prompts
Looking for more in-depth support?
✔️ Watch my pre-recorded course: Show Up Confidently on Camera
Have questions or want to work together?
✔️ Reach out here: www.jamapantel.com/contact
And be sure to subscribe so you never miss new tips, trainings, or tools:
✔️ www.jamapantel.com
Call to Action:
Choose one of the five prompts and share something today—on your feed, in your newsletter, or with a trusted group.
Hey y'all, it's your podcast, bestie Jama again. If you've ever sat there and stared at your screen thinking I know I need to show up, but what do I even say, this one's for you. So today we're talking about how to show up when we feel stuck, or how to create content that feels real, not forced, and how to build visibility without turning into a walking ad, because I've been there and done that. Because the truth is, you don't need a perfect content plan, you just need clarity, consistency and your voice. We've all heard it before you just need to show up consistently. Well, this whole showing up thing sounds simple, right, until you're actually sitting down to post or record, and then the spiral starts. Does anyone even care? I don't want to sound repetitive. Is this too much, not enough, off-brand, etc. Etc. I get it. I've been there too and am most days, and often we freeze, not because we have nothing to say, but because we're trying to find just the right thing, to say it in the right way at the right time. Let me be real with you. There is no right way, there's only your way, and you figure that out by starting messy and adjusting as you go like I do all the time.
Jama Pantel:Most of us think that we need to teach or prove or pitch every time we show up, but that's not what the audience wants. They want connection. They want to see themselves in your story, to feel like someone gets them and to be reminded they're not behind or broken. The best content isn't the most polished, it's the most relatable, and that happens when you share moments, not just messages. So next time you feel stuck, ask yourself what have I felt, learned or noticed lately that someone else might need to hear? That's your content and that's why I'm putting out this podcast for you. So here are five simple prompts that can help you show up when you're drawing a blank. Share what you're working through, not just what you've mastered. People connect to process, not perfection. You don't need to have it figured all out to say something valuable. Answer a question you've been asked recently. If one person has asked it, 10 more are probably thinking it. This builds trust and makes your content feel relevant.
Jama Pantel:Tell a story from your past that shaped your present. It could be a failure, a light bulb moment or a time you almost gave up. These stories make you human and make you memorable. Give your take on something happening in your industry or world. Share your opinion, even if it's unpopular. Strong brands have a point of view. Say the thing you wish someone had told you five years ago. This one always lands because it's personal, it's clear and it's true.
Jama Pantel:You don't need to be on all the time, but you do need to be honest. That's exactly where I've been lately, and even when your words feel uncertain, your presence matters. Your people aren't waiting for a perfect strategy. They're waiting for permission to be real, and that all starts with you. So when you don't know what to say, say something honest, something simple, something true. That's how trust is built. That's how presence is grown. So if this episode gave you a little nudge, here's what I want you to do. Pick one of the five ideas that I gave you above and share something today on your feed, in your stories, in your newsletter or however you communicate with your audience.
Jama Pantel:It does not have to be social media. As you know, I've taken a social media break lately and I've kind of avoided it, but I'm still getting my voice out there. And if you're still struggling to show up confidently, I've got some free resources available to you on the website jamapantel. com, and I'll link them in the show notes below. Here's your reminder one more time. You don't have to sound like anyone else, you just need to sound like you. Even when it's simple, even when it's messy, even when you're unsure, you're the brand. Now speak up, until next.
