Brand Building: Living The Whole Picture with Jama Pantel
Brand Building: Living the Whole Picture is the go-to podcast for ambitious women ready to elevate their visibility, build authentic confidence, and become the face of their brand.
Hosted by luxury portrait photographer, author, educator, and former influencer Jama Pantel, this podcast delivers actionable strategies on personal branding, photography, and business growth—so you can step into the spotlight with clarity and purpose.
If you've ever felt unseen in your industry, struggled with confidence on camera, or hesitated to show up boldly, this is your roadmap to build a powerful presence that gets you noticed and respected.
Join Jama as she helps you build a brand that stands out, master your presence in photos and video, and turn your expertise into a magnetic business.
It’s time to stop playing small and start showing up like the leader you were meant to be.
Brand Building: Living The Whole Picture with Jama Pantel
You Know You’re the Brand… Now What?
You Know You’re the Brand… Now What?
Episode Summary:
So… you finally know you’re the face of your brand. That’s a powerful shift. But now what?
In this episode, Jama Pantel breaks down the moment every personal brand reaches—where clarity meets confusion. You’ve accepted that you are the brand, not your logo, not your tagline. But what exactly are you supposed to do with that?
From her own journey of resisting visibility to becoming the face of her business, Jama shares real talk, actionable steps, and encouragement for showing up intentionally and authentically.
If you’ve been stuck in overthinking, feeling pressure to show up “everywhere,” or wondering how to start building presence without burning out—this episode is for you.
Timestamps:
00:00 – Knowing you're the brand vs. acting like it
00:24 – Why this moment is where most people get stuck
01:02 – Jama’s story: resisting the spotlight and what finally shifted
01:48 – What to actually do next: voice, presence, and platform
02:33 – Confidence isn’t a requirement—it’s a result
03:05 – Resources to help you get started and show up with clarity
03:30 – Final reminder: let the realization activate you, not paralyze you
Key Takeaways:
- Knowing you’re the brand is just step one. The real shift happens when you start showing up like it.
- You don’t need to be everywhere. Just choose one platform and show up intentionally.
- Your audience connects with you, not just your work.
- Confidence builds with consistency. Don’t wait to feel ready—refine as you go.
- Start with what you want to be known for. Not just what you do—but how you make people feel.
SEO Keywords:
how to build a personal brand, showing up as the face of your brand, confidence for personal branding, building brand visibility, what to do after you know you're the brand
Call to Action:
If this episode gave you the push you needed to stop hiding and start leading, I've got your back.
Grab one (or all) of my free resources to help you show up with clarity, ease, and authenticity:
✔️ Quick Tips for Social Media Portraits
✔️ Natural Light Cheat Sheet
✔️ Strike a Pose Guide
✔️ 30 Days of Personal Brand Prompts
Looking for more in-depth support?
✔️ Watch my pre-recorded course: Show Up Confidently on Camera
Have questions or want to work together?
✔️ Reach out here: www.jamapantel.com/contact
And be sure to subscribe so you never miss new tips, trainings, or tools:
✔️ www.jamapantel.com
You already know you're the face of your brand. But knowing that and actually showing up like it are two very different things. Hey, y'all, it's your podcast, bestie Jama. And today we're talking about something a lot of personal brands are feeling. You know you're the brand, that part's clear. But now what do you do? What are you supposed to do with that? Let's break it down. Real talk here.
Jama Pantel:Realizing you're the brand is a huge shift. It changes the way you think about your business, your image, your voice, all of it. But just knowing you're the brand, that's only step one. And this is where so many people get stuck that finally accept that they can't hide behind logos or stock photos or clever captions anymore. But they have no idea what to do next. So they freeze or they overthink or they try to do everything all at once, and that's when burnout creeps back in. So if you've been there or you're in it right now, just know you're not alone.
Jama Pantel:When I first started taking my personal brand seriously, I had to shift from being "the girl behind the camera to the face of the business, and y'all, I really resisted that. I thought I'm not flashy, I don't wanna be an influencer or be seen. I'd rather let my work speak for myself. I've talked about this often, but here's the truth. People don't just buy your work. They buy you, your energy, your values, your perspective, what you have to say and what you have to offer. When I finally leaned into being the brand, when I started showing my face more, telling my story and letting people connect with me, everything changed. Not overnight, but the clarity, the alignment that was worth everything.
Jama Pantel:So, if you're at that stage now, here's what I recommend for you. Start by asking what do I want to be known for? Not just what you do, but how you make people feel. What's your voice? What's your vibe? Audit your digital presence. Is your profile photo up to date? Does your Instagram bio or LinkedIn summary actually sound like you? This is the stuff that builds recognition. Pick one place to show up intentionally, not everywhere, just one. Maybe it's Instagram stories, maybe it's your blog, Maybe it's your email list. Wherever it is, show up like the brand you are, and if you don't feel ready, that's totally normal.
Jama Pantel:Confidence isn't a requirement. It's a result of showing up and doing the work day in and day out. It's okay if your first few posts feel awkward. It's okay if you're still trying to figure out your voice, Start where you are and refine as you go, and refine as often as you need to. If you're looking for support to get started to show up more confidently, I've got you covered on my website, jamapantel. com, and I'll post those links in the show notes as well. So, yes, you know you're the brand. That's huge. But don't let that realization paralyze you. Let it activate you and inspire you, Because now that you know it's time to move, To be seen, to show up, to speak up and to be the leader you were meant to be. One post, one story, one action at a time. Thanks for tuning in and, as always, keep showing up and living the whole picture. I'll see you next time.
